Your privacy deserves clear information.
This Privacy Policy explains how NOORIKA SALES, operated by NOORIKA SALES AND DISTRIBUTION PRIVATE LIMITED, collects, uses, stores, shares and protects personal information when you browse our website, create an account, place an order, contact us or otherwise interact with our online services.
By using our website or submitting personal information to us, you acknowledge that you have read this Privacy Policy. Where consent is required under applicable law, we will seek such consent in the manner required by law. This Policy should be read together with our Terms and Conditions, Shipping Policy, Return Policy and Refund & Cancellation Policy.
Scope and identity of the business
This Privacy Policy applies to the website and online services operated under the brand NOORIKA SALES by NOORIKA SALES AND DISTRIBUTION PRIVATE LIMITED ("Company", "we", "our" or "us").
It applies to customers, visitors, account holders, prospective customers and other individuals who provide personal information through our website, checkout, customer account, order-tracking facility, email, telephone or other authorised communication channels.
This Policy applies only to information processed by us in connection with our business. Third-party websites and services operate under their own privacy terms and policies.
Personal data we may collect
The categories of information collected depend on how you use the website and which services you request.
Name, username, customer-account information and similar information supplied while using our website.
Email address, mobile number, billing address, shipping address and other information needed to communicate with you.
Products ordered, quantity, order number, order value, payment status, shipping method and order history.
IP address, browser type, device information, operating system, website activity, server logs and security-related technical information.
Messages, enquiries, complaints, grievance correspondence and communications sent to or received from our customer-support channels.
Wishlist activity, product interests, account preferences and communication choices where the relevant feature is available.
How information is collected
Personal information may be collected through the following sources:
- Information you provide when creating or managing a customer account.
- Information submitted while placing an order or completing checkout.
- Information provided through contact, support, return, refund or grievance communications.
- Information generated when you use order-tracking, wishlist, cart or other website functionality.
- Technical information collected through cookies, server logs and similar website technologies.
- Transaction, payment-status, fulfilment or delivery information received from authorised service providers.
Why we use personal information
We may process personal information for legitimate and lawful business purposes connected with the operation of our e-commerce service.
| Purpose | Typical Data Used | Reason |
|---|---|---|
| Order Processing | Name, contact details, address, order and payment-status information | To accept, verify, process and fulfil your purchase. |
| Delivery | Recipient name, mobile number, address and order details | To arrange shipment, delivery and related logistics. |
| Customer Support | Contact details, order data and communications | To respond to enquiries, complaints and service requests. |
| Returns and Refunds | Order details, customer information and relevant transaction data | To review and process eligible return, cancellation or refund requests. |
| Security | Account, device, technical and transaction information | To detect fraud, misuse, security incidents and unauthorised activity. |
| Legal Compliance | Relevant business and transaction records | To comply with applicable statutory, regulatory, tax, accounting or legal obligations. |
| Website Improvement | Technical and usage information | To understand website performance and improve functionality and user experience. |
Consent and lawful processing
We process personal information only for lawful purposes connected with our business and services. Depending on the circumstances and the law applicable at the relevant time, processing may be based on your consent, your request for goods or services, fulfilment of an order, compliance with law or another lawful basis recognised under applicable Indian law.
Where consent is required, we intend that the request for consent clearly identify the relevant purpose and information involved. Where applicable law gives you the right to withdraw consent, you may contact us using the details provided in this Policy.
Withdrawal of consent does not automatically invalidate processing that was lawful before withdrawal. Certain information may also need to be retained or processed where required by law or for permitted legal purposes.
When information may be shared
We do not disclose personal information merely for unrelated purposes. Information may be shared with third parties where reasonably necessary to operate the service, fulfil an order or comply with law.
- Payment gateways, banks and payment-processing service providers.
- Courier, shipping, logistics and fulfilment partners.
- Website hosting, cloud, security and technical service providers.
- Customer-service, communications and order-management service providers where applicable.
- Professional advisers such as accountants, auditors or legal advisers where reasonably necessary.
- Government authorities, courts, regulators or law enforcement where disclosure is required or permitted by law.
- A successor or relevant party in a lawful merger, restructuring, acquisition or transfer of business, subject to applicable law.
Service providers are expected to process information only for purposes connected with the services provided to us and subject to applicable contractual and legal obligations.
Payment information
Payments may be processed through third-party payment gateways, banks, UPI service providers or other authorised payment systems. Payment providers may directly collect payment credentials or other information necessary to complete a transaction.
We may receive transaction references, payment status, payment method information or other limited records needed to confirm and manage an order. Where full payment credentials are handled directly by the payment provider, they are subject to the provider's security and privacy practices.
Customers should never send card PINs, UPI PINs, passwords, OTPs or similar authentication credentials to our customer-support email or telephone number.
Cookies and similar technologies
Our website may use cookies and similar technologies to support essential e-commerce functions, remember user preferences, maintain shopping-cart or login sessions, improve website performance and help protect the website against misuse.
Cookies may include:
- Essential cookies required for core website and checkout functionality.
- Account and session cookies used to maintain login status or customer preferences.
- Cart and checkout cookies needed to preserve shopping activity.
- Security cookies used for fraud prevention and website protection.
- Analytics or performance cookies where such tools are enabled.
Browser settings may allow you to control or delete cookies. Disabling essential cookies may prevent parts of the website, including cart, login or checkout functionality, from working correctly.
Security of personal information
We take reasonable organisational and technical measures intended to protect information against unauthorised access, disclosure, alteration, misuse, loss or destruction, having regard to the nature of our business and information processed.
- Controlled access to business and administrative systems.
- Use of security mechanisms appropriate to website and hosting infrastructure.
- Limiting access to information where reasonably necessary.
- Maintaining appropriate order and transaction records.
- Taking reasonable action where a suspected security incident is identified.
No internet-based service can guarantee absolute security. Customers are responsible for keeping their account credentials confidential and should notify us if they suspect unauthorised use of their account.
Data retention
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, to provide services, maintain business and transaction records, resolve disputes, prevent fraud or comply with applicable legal, accounting, tax and regulatory requirements.
Retention periods may therefore differ depending on the type of information and the legal or operational purpose involved.
Information may be deleted, anonymised or securely disposed of when it is no longer reasonably required, subject to applicable law and legitimate record-keeping requirements.
Your privacy rights
Subject to applicable law, its commencement and any prescribed conditions, individuals may have rights in relation to their personal information.
Request information about personal data processed by us where such a right is available.
Request correction, completion or updating of inaccurate personal information where applicable.
Request erasure of eligible personal information, subject to lawful retention obligations.
Withdraw consent for relevant processing where processing is based on consent and withdrawal is legally available.
Raise a concern or grievance relating to the handling of personal information.
Exercise other rights that become applicable under Indian data-protection law from time to time.
We may take reasonable steps to verify the identity and authority of a person making a privacy request before disclosing, correcting or deleting personal information.
Children's personal data
Our online store is intended for persons legally capable of entering into transactions under applicable law. We do not knowingly seek to collect children's personal information for independent commercial profiling.
Where applicable data-protection law requires parental or guardian consent for processing personal data relating to a child, we will apply the relevant requirement when such provisions are legally in force and applicable to the processing concerned.
A parent or lawful guardian who believes that a child has provided personal data contrary to applicable requirements may contact us using the details below.
Storage and cross-border processing
Our website infrastructure or service providers may process or store information using servers or systems located in India or other jurisdictions, depending on the services used to operate the website.
Where Indian law restricts or regulates transfer of personal data outside India, we will process such transfers subject to the restrictions, notifications and requirements applicable at that time.
Indian legal framework
This Policy is intended to be read consistently with applicable Indian law, including the following laws, rules and regulatory requirements to the extent applicable and in force from time to time:
- Consumer Protection Act, 2019 and applicable rules made under it.
- Consumer Protection (E-Commerce) Rules, 2020 and applicable amendments.
- Information Technology Act, 2000, together with applicable rules and requirements continuing in force.
- Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 , to the extent applicable and in force.
- Digital Personal Data Protection Act, 2023 , as and when its relevant provisions are brought into force.
- Digital Personal Data Protection Rules, 2025 , in accordance with their notified commencement schedule.
- Other applicable consumer, taxation, electronic commerce, payment, cybersecurity and regulatory requirements in India.
Indian data-protection legislation is subject to phased commencement and regulatory implementation. References in this Policy to statutory rights, obligations or processes apply only to the extent legally effective and applicable at the relevant time.
Privacy complaints and grievance redressal
If you have a question, complaint or concern about this Privacy Policy or the handling of your personal information, please contact us using the official contact information provided below.
Where your concern relates to an order, please provide the relevant order ID and the customer information associated with that purchase. Please do not send passwords, card PINs, UPI PINs or OTPs.
Grievance Officer
Name: CHANDA RAM
Company: NOORIKA SALES AND DISTRIBUTION PRIVATE LIMITED
Email: info@noorikasales.in
Phone: +91 9982110844
Address: H98, Pokaran, Pokaran, Jaisalmer, Jaisalmer, Rajasthan, India, 345021
Marketing communications
Where we send promotional or marketing communications, we will do so in accordance with applicable law and the communication choices available to the customer.
Transactional communications relating to an order, payment, shipment, security issue, account or customer service request are different from promotional marketing and may still be sent where necessary to provide the service requested.
Third-party links
Our website may contain links to third-party websites, payment providers, logistics services or other external platforms. Their collection and processing of information is governed by their own terms and privacy policies.
We encourage users to review the privacy practices of any third-party service before submitting personal information directly to that service.
Changes to this Privacy Policy
We may update this Privacy Policy where necessary to reflect changes in our services, business practices, technology or applicable law.
The revised version may be published on this page with an updated effective or revision date. Where applicable law requires additional notice or consent for a material change, we will take the steps required by law.
Need help with your personal information?
Contact us through our official channels for privacy enquiries, correction requests, grievances or questions regarding this Policy.
Transparency should be part of the shopping experience.
This Privacy Policy is intended to explain our information-handling practices in clear language. If you have a privacy-related concern that is not addressed here, please contact us through the official details provided above.